May 16, 2007

Anheuser Busch and Dale Earnhardt Jr, Salute the Troops

Proceeds from Sale of Die-Cast Replicas Will Benefit the SOWF.

Jade Gurss reports:

Budweiser and NASCAR's four-time Most Popular Driver, Dale Earnhardt Jr., are saluting the troops this NASCAR season with two military-themed paint schemes and collectible diecasts, the proceeds from which will provide college educations for surviving children of fallen Army, Navy, Air Force and Marine Corps Special Operations personnel.

Look for Budweiser's brown and beige Desert Camo #8 Chevy on Memorial Day weekend at the Coca-Cola 600 on May 27 at Lowe's Motor Speedway.

The red, white and blue Stars & Stripes car will run in honor of Independence Day at the Pepsi 400 on July 7 at Daytona International Speedway.

Budweiser will donate proceeds from the sale of the two collectible diecast car models to the Special Operations Warrior Foundation (SOWF), which provides full-ride college scholarships to surviving children of Army, Navy, Air Force and Marine Corps special operations personnel killed in combat or training missions, and immediate financial assistance to special operations personnel severely wounded in the global war on terror. More than 700 children currently benefit from the efforts of the SOWF.

"Budweiser, Dale Jr. and fans of the #8 Chevy are proud to align with the Special Operations Warrior Foundation to help the families of our fallen soldiers and draw attention to their needs," said Randall Blackford, Director of Budweiser Marketing, Anheuser- Busch, Inc. "Anheuser-Busch has supported our nation's military and their families for more than 150 years, and we felt that a program such as this would receive great support from our friends in the NASCAR nation."

"This says a lot about what the Special Operations Warrior Foundation does," said Dale Earnhardt, Jr. at a press conference at the Texas Motor Speedway. "It is great way for Budweiser and myself to get involved."

Replica cars can be found at a variety of locations such as Motorsports Authentics , QVC, Wal-Mart, Bi-Mart, Gordmans, KB Toys, Meijer, Pamida, Shopko, Target and Toys R Us.

Dale Earnhardt Jr. stands with his new paint schemes.
Credit: Budweiser Racing/Harold Hinson Photography

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